About Michael Owen, Owner and Vancouver Marketing Consultant

I am an Online Marketing Professional with more than 16 years of web development, traffic growth, web analytics, SEO, PPC, affiliate marketing and e-commerce experience.

I believe strongly in marketing driven by analytics, and built upon provable data and testing. I am certified as both a Google Advertising Professional (GAP), as well as a Google Analytics Qualified Individual (GAIQ). I also hold certificates in Internet Marketing (CIMBS) and Business Management (CBM).

As the founder and owner of Vancouver Coast Marketing and Rainbow Communications, I have developed, marketed and managed dozens of successful web properties since the mid-90′s. I have also provided SEO/SEM, usability and analytics consulting and campaign management to clients across North America and in the UK.

If you would appreciate a frank, honest evaluation of your website, and a realistic marketing strategy with achievable and measurable goals, then let’s connect and discuss how to grow your business online.

Areas of Specialization :

• Organic Search Engine Optimization (SEO)
• Search Engine Marketing (PPC) Management
• Analytics implementation, analysis and reporting
• Conversion Optimization, A/B Testing, MVT
• Website usability evaluation and testing
• Affiliate Marketing planning and management