The Filter Bubble Is Internet Filtering actually censoring the Web, without our knowledge? Who decides what you find when you search with Google, or your favorite search engine? Did you know results are being filtered and modified based on your previous behaviour and interests? Who gave them the authority to change the results? You did, [...]
How do you run a PPC campaign on a small budget? Are the high costs of AdWords draining your budget? In some industries it’s not uncommon for an average click on Google to cost more that $5! Would you like to receive quality traffic for just Pennies a click? If so, I have an option [...]
Personally none of my own, or my client’s sites have shown any negative impact from the recently rolled- out algorithm change from Google known as “Panda“. As usually happens however, many other sites appear to have suffered a big drop in rankings & traffic as a result of the change. Some of the biggest losers seem to [...]
The Secret to Successful PPC Campaigns The success of pay per click advertising campaigns fundamentally centers on how relevant your keywords are, the amount you are willing to pay when someone clicks on your ad (CPC), and the amount your competitors are willing to bid for the same keyword. There is however another important measurement [...]
Does your domain name communicate what you do? Is it memorable? Is it short & easy to spell? Does it contain keywords? Which comes first, the brand or the domain? Many start-up companies decide on their Domain Name first and then build their brand and identity around that name. Older, established companies tend to want [...]
Internet Marketing Tip of the Month Provide a valid email address on your Contact Page which is @ the same domain as your actual website. Free mail services such as Gmail or Yahoo shouldn’t be used for business. Worry about the Customer First, and receiving Spam second. I recently spent several days reviewing and trying to find [...]
