Search Marketing 101 – PPC

By Mike, on May 28th, 2008%

What’s the big deal with Paid Search Marketing?

There are still several different ways to pay for traffic to your site, including banners (yes, they still exist), but the most popular form has become contextual text ads, which are relevant to the search term or page content. These ads are priced on a Pay-Per-Click basis (PPC) rather than the number of times your ad is displayed (impressions). Continue reading Search Marketing 101 – PPC

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Search Marketing 101 – SEO

By Mike, on May 26th, 2008%

Search Engine Optimization (SEO) is a multi-step process which is mainly focused around ensuring search engines can find your content, and then fine-tuning that content so the search engines view it as important and relevant for the search terms a surfer is most likely to use to find you. The more relevant the engine believes you are, the higher in the results you should appear for that term. This is commonly referred to as your “ranking”. . . . → Read More: Search Marketing 101 – SEO

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Search Marketing 101 – Basics

By Mike, on May 26th, 2008%

I have recently joined the Snap Technologies Team as their in-house Search Optimization and Marketing Specialist after operating my own Internet Marketing and SEO Company for over 13 years. I hold certificates in both Internet Marketing (CIMBS), as well as traditional off-line Marketing (CBM).

I felt I would kick things off on my new site/blog by covering the basics . . . → Read More: Search Marketing 101 – Basics

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