The world of Organic SEO is unfortunately littered with fly-by-night companies, self-proclaimed “SEO Experts” with no qualifications, and enough myths and urban legends to make your head spin!
SEO is an inexact science primarily because of the secrecy of the algorithms the major search engines utilize to determine where your site “ranks” for specific search terms. The SE algorithms are not simple mathematical formulas, but actually take into account hundreds of factors, some you can control – others you cannot, which will ultimately determine where your website will appear in the search engine results (SERPS) The rules can change weekly or sometimes daily!
I recommend that you do not believe for a moment anyone who claims to “know the algorithms”, since only deep Google, Bing and Yahoo insiders would have that knowledge. What a successful SEO professional should know and be able to demonstrate, is what practices have worked for them, knowledge of the major factors which can change your rankings, and what practices are not allowed and can get your website banned.
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