About

Summary :

Summary: An Online Marketing Professional with more than 16 years of web development, web analytics, SEO, PPC, affiliate marketing and e-commerce experience.

I believe strongly in marketing driven by analytics, and built upon provable data and testing. I am certified as both a Google Advertising Professional (GAP), as well as a Google Analytics Qualified Individual (GAIQ). I also hold certificates in Internet Marketing (CIMBS) and Business Management (CBM).

As the founder and owner of Rainbow Communications I have developed, marketed and managed dozens of successful web properties since the mid-90's. I have also provided SEO/SEM, usability and analytics consulting and campaign management to clients across North America.

Over the years I have forged partnerships with like-minded companies around the globe, and am always on the lookout for new opportunities to network with peers and colleagues, and to take on new challenges.

Specialties :

*Organic Search Engine Optimization (SEO)
*Search Engine Marketing (PPC) Management
*Analytics implementation, analysis and reporting
*Google AdWords Certified Professional
*Google Analytics Qualified Individual
*Conversion Optimization, A/B Testing, MVT
*Website usability evaluation and testing
*Affiliate Marketing planning and management