RainbowComm Marketing Articles

Google & keyword Tag

Mike — Mon, 21 Sep 2009 23:26:17 +0000

I have been telling clients and others for several years now that Google Does Not use the Keyword Meta-tag. My proclamations have been met with scorn, disbelief and amusement. Google themselves have said as much, but always in pretty obscure postings, or at SEO conferences. Well, today they finally posted a public statement on the Webmaster Central Blog [...]

Google & keyword Tag

BQueer Gets Social

Mike — Fri, 10 Jul 2009 00:25:24 +0000

Yesterday I quit procrastinating and created a BQueer Twitter Page. While I’m not a personal user of twitter, this will be my first test to see how it can be used to allow people to be more involved with the website. In addition to tweeting updates, news or special offers, any new website added to [...]

BQueer Gets Social

Rainbow Gets Certified!

Mike — Mon, 01 Jun 2009 22:52:27 +0000

Vancouver, Canada, June 01, 2009 –(PR.com)– Michael Owen, the founder and owner of Vancouver-based Rainbow Communications, is pleased to announce his recent certification by Google as a Qualified Google Advertising Professional (QGAP). This follows certification as a Google Analytics Qualified Professional (GAIQ) earlier this year. In addition to these recent Google certifications, Michael holds [...]

Rainbow Gets Certified!

SEO Myths Debunked 2009

Mike — Tue, 14 Apr 2009 17:44:45 +0000

The world of Organic SEO is unfortunately littered with fly-by-night companies, self-proclaimed “SEO Experts” with no qualifications, and enough myths and urban legends to make your head spin! SEO is an inexact science primarily because of the secrecy of the algorithms the major search engines utilize to determine where your site “ranks” for specific search terms. [...]

SEO Myths Debunked 2009

Case-Study: BQueer.com

Mike — Sun, 05 Apr 2009 04:01:04 +0000

After operating for 8 years as a relatively small, but well-known gay and lesbian directory, I felt QueerSeek.com was in need of a major make-over. Traffic was steady but growth had stagnated. New visitors made up a diminishing percentage of traffic and the site lacked any form of social interaction, or a way to engage and involve people.

Case-Study: BQueer.com

Job Search Center on BQueer

Mike — Thu, 26 Feb 2009 20:01:35 +0000

I am proud to announce the launch of the new BQueer Career Center on February 15th. With new layoffs happening every day around the world, I am pleased to be able to offer our visitors and the Gay and Lesbian community the opportunity to search and apply for job openings directly from our front page and [...]

Job Search Center on BQueer

Online Sales Soaring

Mike — Thu, 26 Feb 2009 02:16:12 +0000

There is great news for companies advertising on the Web: People are spending more time and money online than ever before – despite the recession! More time spent online means more opportunity for reaching potential customers and generating valuable leads. Despite the current economic conditions, according to online data tracking site ComScore, U.S. commerce conducted over [...]

Online Sales Soaring

Keyword Meta-Tag Myth

Mike — Wed, 26 Nov 2008 21:27:26 +0000

Myth: The Meta Keyword tag is crucial to my site’s rankings Truth: Not only is it not crucial, it’s of little, if any, importance I’m sure some of you are shaking your heads right now, but my statement is in fact, verifiable. In 2002 Google announced that they would stop considering the contents of the Keyword meta-tag. [...]

Keyword Meta-Tag Myth

GLBT Directories Merge

Mike — Sat, 23 Aug 2008 22:59:11 +0000

Two long running and established GLBT Portals and web directories, BQueer and PinkPagesNet, have joined forces to better serve their global Gay and Lesbian clients. Vancouver, Canada, August 23, 2008 –(PR.com)– Vancouver based Rainbow Communications is pleased to announce the merger of it’s GLBT Portal, BQueer.com, with PinkPagesNet.com, the long-running Australia and New Zealand based [...]

GLBT Directories Merge

The Value of DMOZ?

Mike — Wed, 30 Jul 2008 23:41:23 +0000

There has been growing frustration amongst webmasters for several years about the state and value of the Open Directory Project (DMOZ). I would like to relate my own experience and feelings about this long-running directory. For those not familiar with the ODP, it launched in 1998 and very quickly became one of the most important places to [...]

The Value of DMOZ?