What’s the big deal with Paid Search Marketing?
There are still several different ways to pay for traffic to your site, including banners (yes, they still exist), but the most popular form has become contextual text ads, which are relevant to the search term or page content. These ads are priced on a Pay-Per-Click basis (PPC) rather than the number of times your ad is displayed (impressions). Continue reading Search Marketing 101 – PPC
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