On Wednesday the May 14th, I attended a 2-hour+ presentation and panel discussion on utilizing Facebook as a business promotion tool. The event was presented by IIMA and was the most attended event in IIMA history, which only reinforces the growing interest in this marketing area.
I can honestly say that after 2 hours I am still somewhat in the dark as to any real value of Facebook in the B2B world, but can see how certain businesses could gain an advantage in B2C marketing. Continue reading Facebook – A Serious Business Tool?
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