RESTON, VA, June 11, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2010, Americans conducted 15.9 billion core searches, up 3 percent vs. April.
May 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in May with 63.7 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.3 percent), and Microsoft Sites (up 0.3 percentage points to 12.1 percent). Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the continued utilization of contextual search approaches that tie content and related search results together. Ask Network captured 3.6 percent of the search market, followed by AOL LLC with 2.3 percent.
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