http://www.rainbowcomm.com Certified Canadian Online Marketing Professional Mon, 19 Sep 2011 22:19:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.rainbowcomm.com/internet-filtering-life-in-a-bubble/ http://www.rainbowcomm.com/internet-filtering-life-in-a-bubble/#comments Tue, 21 Jun 2011 19:24:30 +0000 Michael http://www.rainbowcomm.com/?p=1027 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } The Filter Bubble Is Internet Filtering actually censoring the Web, without our knowledge? Who decides what you find when you search with Google, or your favorite search engine? Did you know results are being filtered and modified based on your previous behaviour and interests? Who gave them the authority to change the results? You did, [...]]]> http://www.rainbowcomm.com/internet-filtering-life-in-a-bubble/feed/ 0 http://www.rainbowcomm.com/ppc-on-a-small-budget/ http://www.rainbowcomm.com/ppc-on-a-small-budget/#comments Thu, 19 May 2011 23:52:32 +0000 Michael http://www.rainbowcomm.com/?p=1010 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } How do you run a PPC campaign on a small budget? Are the high costs of AdWords draining your budget? In some industries it’s not uncommon for an average click on Google to cost more that $5! Would you like to receive quality traffic for just Pennies a click? If so, I have an option [...]]]> http://www.rainbowcomm.com/ppc-on-a-small-budget/feed/ 0 http://www.rainbowcomm.com/google-panda-kung-fu/ http://www.rainbowcomm.com/google-panda-kung-fu/#comments Wed, 11 May 2011 15:52:27 +0000 Michael http://www.rainbowcomm.com/?p=981 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } Personally none of my own, or my client’s sites have shown any negative impact from the recently rolled- out algorithm change from Google known as “Panda“. As usually happens however, many other sites appear to have suffered a big drop in rankings & traffic as a result of the change. Some of the biggest losers seem to [...]]]> http://www.rainbowcomm.com/google-panda-kung-fu/feed/ 0 http://www.rainbowcomm.com/google-adwords-quality-score-explained/ http://www.rainbowcomm.com/google-adwords-quality-score-explained/#comments Wed, 30 Mar 2011 22:39:47 +0000 Michael http://www.rainbowcomm.com/?p=936 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } The Secret to Successful PPC Campaigns The success of pay per click advertising campaigns fundamentally centers on how relevant your keywords are, the amount you are willing to pay when someone clicks on your ad (CPC), and the amount your competitors are willing to bid for the same keyword. There is however another important measurement [...]]]> http://www.rainbowcomm.com/google-adwords-quality-score-explained/feed/ 0 http://www.rainbowcomm.com/choosing-domain-name/ http://www.rainbowcomm.com/choosing-domain-name/#comments Tue, 01 Mar 2011 06:50:58 +0000 Mike Owen http://vancouvercoastmarketing.com/?p=166 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } Does your domain name communicate what you do? Is it memorable? Is it short & easy to spell? Does it contain keywords? Which comes first, the brand or the domain? Many start-up companies decide on their Domain Name first and then build their brand and identity around that name. Older, established companies tend to want [...]]]> http://www.rainbowcomm.com/choosing-domain-name/feed/ 4433 http://www.rainbowcomm.com/can-customers-contact-you/ http://www.rainbowcomm.com/can-customers-contact-you/#comments Wed, 26 Jan 2011 23:53:34 +0000 Michael http://www.rainbowcomm.com/?p=819 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } Internet Marketing Tip of the Month Provide a valid email address on your Contact Page which is @ the same domain as your actual website. Free mail services such as Gmail or Yahoo shouldn’t be used for business. Worry about the Customer First, and receiving Spam second. I recently spent several days reviewing and trying to find [...]]]> http://www.rainbowcomm.com/can-customers-contact-you/feed/ 1728 http://www.rainbowcomm.com/finding-an-honest-seo-expert-part-ii/ http://www.rainbowcomm.com/finding-an-honest-seo-expert-part-ii/#comments Thu, 20 Jan 2011 20:25:45 +0000 Michael http://www.rainbowcomm.com/?p=815 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } A quick search in Google for “SEO Companies” will likely turn up thousands of local results. How do you know who is a legitimate expert who can help your business? How do you know if they really know what they’re doing? In a totally unregulated industry with no recognized certifications or professional association to determine [...]]]> http://www.rainbowcomm.com/finding-an-honest-seo-expert-part-ii/feed/ 0 http://www.rainbowcomm.com/trauma-scene-seo-case-study/ http://www.rainbowcomm.com/trauma-scene-seo-case-study/#comments Tue, 14 Dec 2010 18:44:43 +0000 Michael http://www.rainbowcomm.com/?p=789 http://www.rainbowcomm.com/trauma-scene-seo-case-study/feed/ 0 http://www.rainbowcomm.com/web-design-vs-development/ http://www.rainbowcomm.com/web-design-vs-development/#comments Wed, 08 Dec 2010 13:04:08 +0000 Michael http://www.rainbowcomm.com/new/?p=119 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } Is there a difference between Web Design and Web Development? Yes there is, and I will explain those differences and the service we offer in this article. Web design involves mainly the design aspects of a website, including graphics, colours, navigation schemes and naming conventions, layout of the pages, logo creation and the conceptual design [...]]]> http://www.rainbowcomm.com/web-design-vs-development/feed/ 0 http://www.rainbowcomm.com/certified-by-google-through-2012/ http://www.rainbowcomm.com/certified-by-google-through-2012/#comments Fri, 29 Oct 2010 21:45:19 +0000 Mike Owen http://vancouvercoastmarketing.com/?p=413 Google Certified" badge throughout its pages.]]> http://www.rainbowcomm.com/certified-by-google-through-2012/feed/ 0