Gay and Lesbian Internet Marketing
Over the last couple of decade the Gay and Lesbian market has exploded World-wide, and has become a serious economic force which even the largest corporations are eager to reach with their products and services. In the USA alone the gay and lesbian (LGBT) market is estimated to be 15 – 20 million strong and wields an estimated $80 Billion in annual buying power.
- SearchTheGayWeb
I have been actively involved in marketing to the gay and lesbian community for over a decade through a variety of online web properties, including my industry leading Gay Search Portal, SearchTheGayWeb.com, LGBT-targeted pay-per-click advertising, SEO, social networking and affiliate marketing. In 2001 I created and ran QueerAd, the first LGBT PPC Advertising network on the web. It operated for 3 years until Google Adwords grew to the point that I could no longer compete.
I know that not all approaches are right for all businesses, so let me help you identify the most cost-effective and sensible online marketing strategy which meets your needs and your budget.
Gay and Lesbian Travel Specific Marketing
Together with my global partners at Rainbow Tourism, PurpleRoofs, Expedia, HotelClub and others, we have the experience, reach and knowledge to effectively market travel products and services to gay and lesbian consumers. This market is both affluent and very discriminating when planning vacations and travel.
Together, we have years of experience in this highly competitive industry and we are active members of the IGLTA (International Gay and Lesbian Travel Association), so we have the combined knowledge and global reach to help drive customers to your Travel business.
Despite the economic factors facing many of us today, studies continue to show that gay travelers are cutting back far less than our straight counterparts. With Online Marketing proven to be the most cost-effective way to reach both global or local markets, now is the right time to be wisely spending your marketing dollars where they can deliver the best return on your investment.
If you operate a gay or lesbian-owned, gay-friendly or gay welcoming business, contact me to discuss your marketing needs with someone who understands the LGBT Market, and who will provide an honest, no-obligation appraisal of your website.
Request a Free Site Evaluation & Estimate
A quick and easy way to reach the LGBT community is by Advertising on the SearchTheGayWeb – Gay Search Engine. STGW offers both Premium and Basic Business listings, as well as banner placement opportunities at very affordable rates.
I have been impressed with the SEO and development skills that Michael has shown … This is why we recommend Michael to any of our clients seeking web development and/or SEO Skills.
Mark Proffit (April 27, 2009)
Rainbow Tourism
*Members ask about IGLTA Discount!
