Google Analytics URL Builder for Campaign Tracking

Create unique URL’s to track your online advertising campaigns with Google Analytics

Simply fill in the information below, click the Generate Destination URL button, and use the URL provided to track the ROI and effectiveness of you advertising with Google Analytics.

If your Google Analytics account has been linked to an active AdWords account, there’s no need to tag your AdWords links – Google’s Auto-Tagging will do it for you automatically.

Step 1: Enter the URL of your website.
Website URL:*	(e.g. http://www.yoursite.com/index.html)
Step 2: Fill in the fields below. Campaign Source, Campaign Medium and Campaign Name should always be used.
Campaign Source*	(referrer: google, yahoo, newsletter)
Campaign Medium*	(marketing medium: cpc, banner, email)
Campaign Name*	(product, promo code, or slogan)
Campaign Terms	(keywords)
Campaign Content	(use to differentiate ads)
Step 3 – Create Tracking URL and copy and paste

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Variable	Explanation
Campaign Source (utm_source)	Use source to identify a search engine, newsletter name, or other source. Example: utm_source=yahoo *Required
Campaign Medium (utm_medium)	Use medium to identify a medium such as email or cost-per-click. Example: utm_medium=cpc *Required
Campaign Name (utm_campaign)	Use campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale *Required
Campaign Term (utm_term)	Use term to identify paid keywords. Example: utm_term=running+shoes
Campaign Content (utm_content)	Required for A/B testing and content-targeted ads. Use content to differentiate ads or links that point to the same URL. Examples: utm_content=bannerad and utm_content=textad

If you require more information about tagging your links see these Google Instructions

If you are still uncertain about how to track your campaigns, or how to use and interpret the data you collect Contact Me for a free and confidential consultation and quote.