Pay-Per-Click

PPC Advertising on Google™, Bing™ and Yahoo™

Pay-Per-Click Advertising (aka: Paid Search Marketing, or SEM) is a model where the advertiser only pays the PPC Network when a potential customer actually clicks on their ad and visits their website. The actual cost-per-click (CPC) the advertiser pays is determined by a number of factors, but the easiest way to understand PPC is to think of it as a live auction where you bid a maximum amount you are willing to pay for each surfer that clicks through to your website for relevant search terms.

Relevancy, keyword research and knowledgeable bidding tactics are the keys to running a successful online pay-per-click advertising campaign.

Managing Pay-Per-Click Ad Campaigns

The success of your PPC advertising is largely dependant upon effective keyword research, campaign targeting, and bid management. Discovering the best revenue-generating keywords involves research and performance monitoring to identify which keywords trigger the desired action from searchers. Before venturing into the world of search-based PPC Advertising it’s important to have a thorough understanding of the buying habits of your target market(s).

The secret of creating effective pay per click ad copy lies in having the right ‘call to action’ keywords, which find consumers in the desired phase of the buying cycle. But this is easier said than done. As an advertiser, it is vital to understand the behaviour of your target market and to bid only on keywords that are highly relevant to your business, products or services. The practice of bidding only on “broad” or general keywords, or of “chasing the long-tail” – meaning very specific search terms which seldom generate impressions - are both practices which can have a negative impact on your ad’s Quality Score, particularly in Google AdWords.

When to call-in a Professional Pay-Per-Click Campaign Manager

• Poor performance of your ads & landing pages
• Cost of maintaining your AdWords campaign yourself
• Cost Per Click (CPC) being impacted by a poor quality score
• Poor Click Through Rate (CTR) one your ads
• The ‘Minimum Bid’ for your keywords is too high

How a Professional PPC Manager Helps Maximize Your ROI

• Conduct on-going, extensive Keyword Research
• Individual keyword performance tracking
• Ensure the keyword relevance across all ad groups & campaigns
• Tailor and manage your bids on a per keyword basis
• Build and work on different keyword bidding strategies based on the search engine
• Review and improve the sales copy of the ad copy
• Purging your low-performing or non-performing keywords
• Manager the CPC bid for optimal ad positioning
• Revising and Optimizing Landing Page content by ensuring relevant keywords are present
• Continual tracking behavioural pattern of targeted traffic
• Create multiple ad groups based on keyword/keyword phrases and target markets
• Ensure tools are in place to evaluate campaign performance, including conversion-tracking
• Prepare regular detailed performance reports for clients

I are totally committed to providing the best PPC Campaign Management services to my clients. As a Google Certified AdWords Professional, My expertise and experience in pay-per-click makes me the right person to manage your PPC campaign.