Proven Search Engine Optimization (SEO)

SEO is the acronym for Search Engine Optimization and refers to the process of improving your website visibility (a.k.a rankings) and volume of relevant traffic, from the organic search results displayed by the major search engines (Google & Bing)

Organic Search Optimization should be considered a crucial first step for all business websites. With more websites on the Web than humans on Earth, you can no longer simply put a website online and sit back waiting for customers to find you.

How Optimizing Your Website (SEO) Will Benefit You:

• Generate long-term traffic growth from the major search engines
• Receive relevant, targeted visitors which convert into sales or leads
• Grow your brand awareness and name recognition on the web
• Minimal cost compared to other forms of Internet marketing

My Proven Approach to Optimization:

It begins with a complete audit and evaluation of your website to determine what changes and actions are required, and to capture a baseline to measure your improvement against. As the search engines are constantly evolving their algorithm’s and policies, SEO is generally not a ‘one-off’, but should be viewed as an on-going process to ensure your site is keeping up with these changes and continuing to improve.

My approach to optimization is holistic in nature and goes beyond simple keyword ranking to take into consideration all of the factors which can impact your search engine traffic and conversions. Let’s be honest, who cares if you “rank #1″ for a keyword no-one searches for, or if visitors leave your site as fast as they arrive! Some of the additional factors I consider when evaluating a website include:

• Sensible and easy-to-use navigation (usability)
• A clear purpose, message and Call-To-Action
• Original content containing important keyword phrases

Some of the On-Site and Off-Site Optimization Services Offered

On-Page Optimization Actions: Proper 301 Redirect(s) Alt Tags Optimization Header H1, H2, H3 Tags Creation Meta Tag Creation/Editing Anchor Text Optimization Optimized Content Creation Review and Optimize Existing Content Installation of On-site Blog Blog Post Optimization HTML Site Map Creation HTML Code Validation Ensure Robots.txt file in use

Off-Page Optimization and Actions: Ensure Google Analytics is Properly Implemented Article Submission and feed syndication Optimized Press Release Creation & Submission XML Site Map Submission (Google, Ask, Bing) Blog Section RSS Submissons (Google, Technorati) Strategic Link Building, including: Squidoo Profile Creation/Optimization AboutUs.Org Profile Creation/Optimization Hubpage profile Creation/Optimization LinkedIn Profile Creation/Optimization Wikipedia Page Creation/Optimization General & Niche Directory Submissions

Why work with Rainbow Communications to improve your SEO?

• Proven track record of success improving client rankings and visibility
• Certified Google Advertising and Analytics Professional (GAP) (GAQI)
• Over 16 years of hands-on experience in Internet Marketing
• Actively involved in industry professional associations (WAA, IIMA)
• Only Transparent and Ethical (white-hat) SEO practices used
• Honest website evaluations and realistic, measurable objectives

Request a Free SEO Evaluation & Estimate