Search Engine Optimization (SEO)

SEO is short for Search Engine Optimization and refers to the process of improving your website visibility (rankings) and volumn of relevant traffic, from the organic search results (SERPS) provided by the major search engines (Google, Yahoo, MSN and ASK).

Search Optimization is an important first step for all business websites. With more sites on the Web than people on Earth, you can no longer simply put a site online and sit back waiting for customers to find you!


How Optimization (SEO) Will Benefit You:

  • Generate long-term traffic growth from the major search engines
  • Receive relevant, targetted traffic which produce conversions
  • Improve your brand awareness and name recognition
  • Minimal cost compared to other forms of Internet marketing

    The Rainbow SEO Process:

    It begins with a complete audit and evaluation of your website to determine what changes and actions are required, and to capture a baseline to measure your improvement against. As the search engines are constantly evolving their algorythm's and policies, SEO is an on-going process to ensure your site is keeping up with these changes.

    My approach to optimization is holistic in nature and goes beyond simply keyword ranking, taking into consideration all of the factors which can impact your search engine traffic and conversions. Let's be honest, who cares if you "rank well" for keywords nobody searches for, or if visitors leave as fast as they arrive! Some of the most important factors considered include:


  • Sensible and easy-to-use navigation (usability)
  • A clear purpose, message and Call-To-Action
  • Original content containing important keyword phrases
  • Existing traffic, sources, and search engine visibility
  • Proper use of Meta-Tags (Title, Description)
  • Regular production and submission of Sitemaps

    Why choose to work with me?

  • Google Analytics trained and Qualified Individial (GAQI)
  • Certified as a Google AdWords Advertising Professional (GAP)
  • Over 15 years of hands-on experience in Internet Marketing
  • Actively involved in industry professional associations (IIMA, WAA)
  • Only Honest, Transparent and Ethical (white-hat) SEO practices
  • My objective is to exceed your expectations!

    Contact Me Today

    Project Portfolio and Recommendations

    During January 2010 Americans conducted 15.2 billion searches using the core 3 search engines. Google accounted for 65%, followed by Yahoo with 17% and MSN with 11%.

    • Certified Google Advertising Professional - Adwords Consultant
    Google Analytics Qualified Professional Individual Consultant

    Mike was an absolute pro when consulting on client projects; he is able to translate the complicated world of Web Optimization, Web Content Development and Site Analytics into the language of business and bottom line results! I would definitely hire Mike again on any interactive marketing engagement with confidence that I had the best advisor with my business interests at my side.

    Jane M (Feb 3rd, 2010)
    Vaka Strategic Marketing



    Mike has extensive knowledge of SEO, Web-Marketing, Google Analytics and AdWords. His expertise enabled us to help us drive down cost of conversion and drive more qualified leads through our website. I would hire Mike again.

    Mike M (November 18, 2009)
    HRMSsolutions.com


    I have been impressed with the SEO and development skills that Michael has shown ... This is why we recommend Michael to any of our clients seeking web development and/or SEO Skills.

    Mark Proffit (April 27, 2009)
    Commercial Director
    Rainbow Tourism