On Wednesday the May 14th, I attended a 2-hour+ presentation and panel discussion on utilizing Facebook as a business promotion tool. The event was presented by IIMA and was the most attended event in IIMA history, which only reinforces the growing interest in this marketing area.
 
I can honestly say that after 2 hours I am [...]

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What’s the big deal with Paid Search Marketing?
 There are still several different ways to pay for traffic to your site, including banners (yes, they still exist), but the most popular form has become contextual text ads, which are relevant to the search term or page content. These ads are priced on a Pay-Per-Click basis (PPC) [...]

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Search Engine Optimization (SEO) is a multi-step process which is mainly focused around ensuring search engines can find your content, and then fine-tuning that content so the search engines view it as important and relevant for the search terms a surfer is most likely to use to find you. The more relevant the engine believes you are, the higher in the results you should appear for that term. This is commonly referred to as your “ranking”.

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