So the transformation… merger… whatever you want to call it, between Yahoo and Microsoft is officially complete. I received the email below this morning announcing ‘officially’ that the ads I run through Microsoft’s adCenter are also appearing on Yahoo, a fact I just confirmed with a few searches on both.

The transition of Yahoo! Search ad serving to Microsoft Advertising adCenter is now complete. Thanks for everything you‘ve done to prepare for this transition. Your Microsoft Advertising adCenter ads can now reach 15 million unique searchers using Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners), providing over 311 million monthly searches in Canada.¹

Your ads are now reaching potential customers on Yahoo! Search and Bing. As more and more Yahoo! advertisers join the auction, it’s important to actively monitor your campaign performance. Take an active role in monitoring and modifying your campaigns to achieve optimal performance results on Yahoo! Search and Bing. To learn more, visit our Transition Center.

We would like to hear about your transition. Share your feedback by completing this quick survey and help us improve.

We hope you enjoy all the benefits of bringing Yahoo! Search and Bing together. Thank you for advertising with us.

Sincerely,
Your partners in the search alliance, Microsoft and Yahoo!

Only time will tell if this merger finally gives adCentre the type of reach it needs to offer serious competition to Google AdWords, but my fingers are crossed. While I’m a big promoter of AdWords, I hate seeing an industry so dominated by a single monopoly.